At least twice a month, John Critzos II mails me a magnet. I use them to keep my Deer Park Delivery reminders and School calendars in plain sight. Critzos is a local Auto Accident Attorney who obviously still believes in direct mail marketing. Direct mail can still be effective in today's world if it's not in the form of a long "personalized" brightly colored letter or envelope filled with discounts at the local tanning salon.
Most of my direct mail aka junk ends up in the recycle bin unless it's a coupon or a magnet. I've collected many a sticker from companies which my mostly end up on my kid's stuff or on my kids. I think Critzo's got it right using the magnets. What household doesn't use magnets? And where do the magnets normally go? Critzo's magnets range the standard business card design to medium square sized ad. The magnet features his contact info, area of concentration and his motto.
"The Insurance Companies Have Attorneys and now You Do too!
In my opinion John Critzos is to direct mail as Saiontz and Kirk are to daytime tv.
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