CREATIVE DIRECTION
       
     
IDEATION, RESEARCH & STRATEGY
       
     
ACTIVATIONS & CAMPAIGNS
       
     
CREATIVE DIRECTION
       
     
CREATIVE DIRECTION

I design, lead and produce creative projects and experiences by disrupting, advancing and engaging through an empathetic, fearless, future forward, socially conscious and cultural lens.

I tell stories, create space, inspire and direct in ways to ensure the final project or concept is completed on time and on budget.

From staged productions to pop-ups to editorial and conceptual experiences, my work allows anyone to connect and feel empowered to create change.

IDEATION, RESEARCH & STRATEGY
       
     
IDEATION, RESEARCH & STRATEGY

IDEATION AS A SERVICE: Conceptulization to Execution

RESEARCH: Design and conduct surveys, user research, persona research and development, ethnography and organize focus groups to design and solve a number of business challenges.

STRATEGY: Create strategic plans for growth and overall brand health. Assess needs and goals to address customer and business insights. Assist with clarifying messaging, mission statments and values .

ACTIVATIONS & CAMPAIGNS
       
     
ACTIVATIONS & CAMPAIGNS

I love to design and produce unique and impactful experiences, campaigns, and installations that disrupt the everyday, drives engagement while evoking imagination, and a sense of nostalgia.